Our Story
A more vibrant tattoo starts here.
Formulated with clean + natural ingredients, Mad Rabbit is your easy tattoo care solution from soothing new ink to reviving & protecting current ones. Designed to work as hard as you do, specifically crafted for your tattoo.
Made with you in mind.
Founded in 2019 by two friends with a passion for ink, Oliver and Selom saw an opportunity to reinvent the tattoo aftercare and tattoo skincare space to help improve the healing process and preserve tattoos. After their own experience with the lack of efficacious products in the market, Mad Rabbit was born.
Mad Rabbit’s “no nonsense” approach values clean ingredients so consumers don’t have to worry about unnecessary toxins and ingredients found in traditional tattoo skincare products, which often fail to deliver. Our focus encompasses a full cycle tattoo skincare routine from preventative + post aftercare to daily tattoo skincare solutions.
No nonsense - our product is simple.
Our simple formulations, made with clean and effective ingredients, allow tattoos to remain vivid, withstand aging, and maintain their original vibrancy.
We celebrate, promote and empower individuality, artistry, adventure, and anything badass.
Let’s preserve these through our ink.
A message from our founders
We believe that you deserve better.
Oliver Zak | Co-Founder
Selom Agbitor | Co-Founder
