If you'd told me back around issue 12 that we'd get here, I'd have believed you about as much as I believe the weather app.
I'm not going to spend the milestone telling you how far the program has come. You already know, because you're the reason it went anywhere. Every post you sent in, every shot of fresh ink in bad bathroom lighting, every story you didn't have to tell. That's the whole thing.
For the record, the early ones were rough. Back around 2022, I was opening these with "HELLLOOOOOO Ambassadors" and puns I've only recently forgiven myself for. It got quieter over time, less shouting and more saying the actual thing. A hundred issues of practice will do that.
You also voted last time, and National Tattoo Day Roll Call took it. So Roll Call headlines the NTD lineup below, and the two runners-up were too good to leave out, so they made the cut, too.
The month ahead: National Tattoo Day
To mark it, the whole site goes 30% off from July 10 to 20, with an extra 10% off sets on top. Your code earns 30% commission on every order in that window, not just the usual rate. This is the week to have your code in front of people.
Two things worth locking in now:
Complete all three National Tattoo Day challenges, and you're in the gift card draw. Land in the top 3 sellers by July 20, and you take home an Everything Kit plus points.
SPF is still 25% commission. It's the season, it sells itself, so keep it in the rotation.
Top SKUs right now: Lovers' Kit, Intro Kit, Soothing Gel.
The Everything Kit just got bumped out of the top three, and Soothing Gel took its spot. That usually means one thing: people are getting fresh ink. Good moment to nudge them past the gel and into the full routine, because the balm and lotion are what keep it looking right months later.
Biggest order this cycle: Brad, $350.80, with $93.11 in commission. Nine Soothing Gels and nine Numbing Creams, carbon-neutral shipping. That's a real cart.
Top earners this cycle: Brad, Abdul, Jens, Kaylee, Roberto.
One for the artists: Mad Rabbit Pro is our wholesale side, built for you to stock your station and sell to clients on the spot. No Pro orders came through this cycle, which mostly means it's wide open. If you tattoo and you're not using it yet, it's worth a look in your dashboard.
Hall of Fame 🏆
Biggest single order ever: Kayla Bell, $783. Twenty-five Balm Sticks and twenty-one Soothing Gels in one shot, $195.75 in commission off a single order. That's the number to beat.
All-time top sellers across the program: Soothing Gel, Tattoo Lovers' Kit, Daily Lotion. Three years in, those are the ones you keep putting in carts.
IG: @_ronny_east_ · TikTok: @_ronist_ · Code: RET20
His first tattoo, he did on himself, on purpose. "I wanted to know firsthand what my clients were feeling. People told me I had a light hand, but honestly, it still hurt. At one point, I even wanted to quit in the middle." He says it made him a better artist. He gets it now.
The one that means the most right now reads "I lost myself, and I found myself," in Korean and English. "I got it during a difficult period. It reminds me that growth often comes from getting lost first. My journey from Korea to New York, from tattoo artist to going back to school. Every chapter required me to step into the unknown and reinvent myself."
Follow him for the rare overlap of ink and software.
Brianna Swartz, ambassador, 2+ years
IG: @breezy7897 · TikTok: @briswartz97 · Code: BRISWARTZ97
Her first came during a rough stretch of medical issues: "pain is temporary, life is forever," on her forearm, where she'd always see it. "It may not make sense to most people, but it meant keep going despite everything I was going through. It's what started my love for tattoos."
On what tattoos gave her: "I've always hated my arms, how big they are, my KP skin. The tattoos cover up my insecurities. So when I look at my arms now, I don't see big and gross. I see beautiful and cool."
Follow her for proof that a spreadsheet job and a full sleeve are not mutually exclusive.
Marcus Chronabery, ambassador, 4+ years
IG: @marcusachron · TikTok: @marcusachron · Code: MADMACTATS
His favorite right now is a skeleton hand throwing the rock horns. "I convinced my older brother to get his first tattoo as a matching one with mine. When we were younger, I was the annoying little brother. As we got older, we became best friends, mostly over music. This one wasn't just an outward expression; it was another moment with my brother and being proud of our bond."
On what tattoos gave him: "They let me express who I am without a label. I'm a nerd, I'm a pirate, I'm a metal head, I'm part of my wolf pack, I'm a night owl drawn to the moon. I wear it outwardly to find my tribe."
He found Mad Rabbit the hard way, mid-heal and allergic to his Saniderm adhesive. Soothing Gel bailed him out, and he's used it on every piece since.
Follow him for sleeves that took a decade of patience and a genuinely good argument for matching ink with your sibling.
Want to be in one of these? The more you share on the dashboard, the easier you are to spotlight.
Ora: "nunca sola, siempre protegida," protecting the work with SPF and the sandalwood balm
Nikki: a full timeline of her ink, and she'd get every piece again, except whoever did the "dead" one
Derek: a memorial for his late mom and a tribute to Chester Bennington in one piece
Caitlin: a tattoo that's her down to the iced coffee, black polish, and purple hair
Hallie: giving the Nightmare Before Christmas sleeve some love
Jenna: her first tattoo, and a callout to drop yours in the comments
Ronald: his healing order of operations, repair gel first, enhance second
Dakota: a traditional Japanese sleeve and a nod to the artist who made it
Christa: first tattoo vs most recent, watching the early mistakes fade into history
Christen: an artist who talks aftercare all day and won't apologize for it
Ian: a few close-ups, one skull
Cloe: single-needle Pierce the Veil album art, straight off the machine
Edwin: good energy, a clean piece, and the soothing gel swipe to close it out
Elizabeth: "how close can we get?" a macro-lens look at fresh ink
Isela: fine-line work from a brand-new ambassador
Jasmin: a close-up at one month healed
Tanya: what's in her client aftercare package, mystery toy included
Ciri: a reel of her work and a thank-you to the clients who keep coming back
Tracci: a guide to prepping for your appointment, don't shave, do exfoliate
Malorie: a maiden-name piece and the soothing gel swipe
Cipriana: a wash reveal and an honest note on tattooing being where she finds peace
Sebastian: the wash reveal on a 10-hour first session of a Native American sleeve
Jorge: tattooing while his client explains, in real time, why he's getting it
Sherri: a memorial portrait for Gucci the dog, with Teddy worked in too
All month (live now)
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What I Wish I Knew: one thing you wish someone told you before your first tattoo
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The Sitting: a session that stuck with you
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The Tattoo You Almost Didn't Get: the one you almost talked yourself out of
National Tattoo Day (July 10–17)
Complete all three, and you're in the gift card draw.
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National Tattoo Day Roll Call (the vote winner): show the tattoo that means the most to you and tell us the story: the piece, what it means, the artist who made it, and what keeps it looking its best
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Every Tattoo Has a Story: because the day comes down to one truth: they've always meant something
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Give Your Artist Their Flowers: every great tattoo starts with a great artist
Artists and sponsored artists
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What I Tell Every Client Before They Leave: walk through exactly what you say at the end of a session
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The word "tattoo" comes from a Pacific island word. Which one: Latin, Polynesian, Greek, or Norse?
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A 5,000-year-old mummy found frozen in the Alps had what on his skin: a barcode, war paint, a tan line, or tattoos?
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Norman Collins is better known as which tattoo legend: Sailor Jerry, Inky Pete, Needle Ned, or Salty Sam?
The other ten are on the dashboard. No answers here, on purpose.
Here's to the next hundred. Same deal: you show up, I'll keep hitting send.
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