Wednesday, October 21, 2026
Halloween is ten days out, which means someone is about to ask if your tattoos are part of your costume. After seeing the Ink or Treat entries, I get why.
If you’ve got a spooky piece you keep meaning to send in, tonight’s the night. Submissions close tomorrow.
Right below, one of our Sponsored Artists is using her work for something bigger than a tattoo this month. And further down, Brittney tells us about her tattoo of her and her dog, Loki. It might be the most Halloween thing in this email.
The Wildflower Initiative 🌻
It’s Breast Cancer Awareness Month, and we’d rather show you real people than pink ribbons. This year, that’s Madison Adamson.
You might know her as Madison Bloom. She’s one of our Sponsored Artists and the founder and lead artist at Atelier Bloom Tattoo Co., specializing in fine-line, freehand, floral, and realism work. Right now she’s putting that skill toward a project of her own: The Wildflower Initiative.
Here’s what it is:
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Steeply discounted mastectomy and scar cover-up tattoos
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A documentary following 10 women through their cover-up journeys
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A push to spread the word that scar cover-up tattooing is an option at all
That last part is the heart of it. A lot of people come out of treatment living with scars they never chose, and nobody ever tells them an artist can work with that skin. Madison wants more of them to know.
She’s also launching courses that teach other artists how to tattoo over complex scarring. This isn’t a one-month campaign for her. It’s the work.
Scar cover-up by @madisonbloom.ink
How you can help
Follow @madisonbloom.ink and @atelierbloomtattoo, and share the Initiative. If you know someone who’s been through a mastectomy and has ever thought about a tattoo, send them the link below.
Ink or Treat: LAST CALL 🤳
Submissions close tomorrow, Oct 22. After that, the Mad Rabbit team picks the finalists, you vote Oct 26–29, and on Halloween the winner takes home a brand new, unreleased holiday bundle.
A few more submissions since last edition:
Frankenstein by Shelby First (TikTok @frame_by_life)
A classic monster blowing a bubblegum bubble. We didn’t know we needed this.
Mothman by Jonathan Prieto (@jek215)
Red eyes, lantern glow. Cryptid season is open.
Two-Faced Devil by Blake Aiken (@aikengang)
Classic traditional with a twist: pull the face back, and the devil’s underneath.
Bat by Cloe Day (@xxday_tatzxx)
Fangs, a moon, and the pinkest cheeks we’ve ever seen on a bat.
Where Commissions Are Coming From 💰
The top three products moving through ambassador codes right now: Tattoo Lovers’ Kit, New Tattoo Intro Kit, and Soothing Gel.
Biggest cart this round goes to Ana Olivas: a $325.24 order that earned Ana $81.31. What was in it: Daily Lotion & Sandalwood Tattoo Balm, Tattoo Lovers’ Kit, Tattoo Balm Variety Set, and Tattoo Balm Stick x3.
The Lovers’ Kit is in the top sellers and in the biggest cart. If you’re posting about one product this week, make it that one.
Shout-out to Alexandria Santos and Luis Velasquez for placing wholesale orders. Artists, you get 5% off plus 5% cashback on wholesale. Set up your wholesale order →
FYI, you can pull a QR code for your discount right from your dashboard. Tape it to your station, stick it on your mirror, hand it to a client on the way out.
Here’s mine:
October Challenges🎃
Ten days left in October. Here’s what’s still open:
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Make One Sale, Earn Bonus Points (1,000 pts): One sale through your code this month. Start here.
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Lovers’ Kit Bonus (2,000 pts): Sell a Tattoo Lovers’ Kit. It’s still the top seller.
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Sell 1 Intro Kit, Earn Bonus Points (1,000 pts): Artists only. One Intro Kit sale to a client.
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Spooky Season Setup (2,000 pts): One IG or TikTok post with Mad Rabbit in October. Tag @madrabbit and submit the link. Only 10 of you have done it so far.
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Tattoo Trivia: October Edition (250 pts): Two minutes, easy points.
Ambassador of the Week: Brittney Hansel ⭐
Brittney grew up in a strict, religious household where tattoos were off the table. That didn’t stop her from wanting them.
After two years of deciding on her first one, she walked into one of the few shops St. George, Utah, had at the time, expecting to book something days out. The artist, Johnnie, told her to come back in a few hours.
Johnnie tried to talk her out of the placement, the inside of her ankle, since it was her first. No luck. It didn’t hurt at all, which surprised him. At almost 21, Brittney still waited to tell her mom so she could enjoy it first, “before she crushed my spirit lol.” All these years later, she still loves it.
The piece that means the most to her now is her and her dog, Loki: Brittney as a skeleton, Loki half skeleton, half fur. “No matter what, he will always be a part of me, in life and death. (even though he is going to live forever and ever) It is such a ‘me’ tattoo. It captures my love for all things spooky and my love for my baby.”
Her routine comes down to one thing: hydration. “Lotions, body oils, you name it, I use it. I feel that tattoos look so much healthier, newer, and fresh with hydrated skin!”
Ask what tattoos have given her beyond the art, and the answer is confidence. Brittney was always insecure about her legs and skin, until she started her leg sleeve and arm. Now she’s not afraid to wear shorts or show her legs off. They’ve become her portfolio too: she started tattooing on them, and when people ask to see her work in person, she can show them how far she’s come. “Each tattoo healed something in me that I would’ve never gotten from anyone or anything else.”
🛒 Code: THISTLEDAGGER
Where to Focus Right Now
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Tomorrow: Submit your Ink or Treat piece.
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Before Oct 31: Spooky Season Setup, 2,000 points for one post.
See you on the other side of Halloween,
Noah (aka tender)
Director of Customer Experience
madrabbit.com
Instagram @madrabbit
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