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Newsletter 97

Wednesday, May 20, 2026

The unofficial start of tattoo season.
Every year, there's one specific weekend when you walk outside and realize it's just summer now. No slow transition. No easing into it. Yesterday, you were debating whether you needed a jacket, and today, somebody three doors down has a grill going at 9 AM on a weekday.
 
Memorial Day weekend does that. It also marks the unofficial start of tattoo season — the stretch where more people are getting ink, showing ink, and thinking about how to take care of it than any other time of year. That's your window. Let's talk about what to do with it.

 

📌 Important Updates

→ Memorial Day Weekend Sale is live through 5/25. 15% off sets, 10% off singles, on this collection page only. It's an auto-discount at checkout. Here's the thing, though: your code already beats it. The public is getting 10–15% off. Your followers get more than that. If there was ever a weekend to remind people your code exists, it's this one.
 
→ The new "Submit Any Mad Rabbit Post" challenge is live. Already posted Mad Rabbit content that didn't fit another challenge? Now there's a place for it. Details below.
 
→ "Bring Your Crew" referral challenge is live. Invite three people, earn 750 points. More on this below.

 

Commission Highlights & Updates 💰

Here’s where commissions are coming from right now.

Top Products Right Now

💲 Lovers’ Kit
💲 Everything Kit
💲 Intro Kit
 
Kits keep running it. When someone clicks your link, they're not buying one thing. They're buying the routine. Bigger cart, bigger commission check. If your content shows individual products, try showing the full ritual instead — cleanse, moisturize, protect. That's how the cart grows.
 
 
Biggest Order

Brandon— $278.40 / $69.60 commission
 
The cart: Daily Lotion, Balm Stick x3, Tattoo Wash x3
 
Look at that cart. That's not a first-time buyer exploring the brand. That's someone restocking. Buying multiples of the same products through an ambassador link. Brandon didn't have to convince this person Mad Rabbit works. They already knew. He just had to be the reason they bought through the site instead of walking into a retail store. Every restock is commission if your code is visible.
 
Top Commission Earners

These five led the way this cycle.
Jens, Abdul, Brad, Roberto, Matthew

 

What's Working Right Now
 
The Memorial Day sale means people are already browsing. They're in buying mode before you post anything. Your job this weekend isn't to convince anyone to shop. It's to make sure they use your code instead of settling for the public discount.
 
→ The sale gives the public 10–15% off. Your code does better. One Story reminding people of that is the easiest conversion you'll get all month. You don't even have to explain the product. Just say "my code saves you more than the sale" and link your bio.
 
→ Push kits, not singles. Sets are 15% off in the sale. Your code still beats that. And kits are already the top-selling category through ambassador links. Bigger cart, bigger check.
 
→ Brandon's order is the blueprint. He had his code visible, and a repeat customer came back through his link. That's $69.60 from one checkout. If your code is in your bio and your content mentions Mad Rabbit by name, restockers find you.

 

Mad Rabbit Pro (Wholesale)

For the artists in here: Pro is still moving.
 
Top Pro SKUs: Glide, Daily Lotion Tube, Bodywash
Top Pro Earners: William, Yesenia
 
If you're a licensed artist and you're already using these products in the shop, you might as well get paid for it. 5% commission for you, 5% discount for your clients. Sign up here.

 

Ambassador Post Highlights 🤳
 
Here's who stood out this cycle.
 
⭐ Top Ambassador Submissions:
 
 
🎨 Top Ambassador Artist Submissions: 
 
 
🖤 Top Sponsored Artist Submissions: 
 
 
 
Posts that clearly show the product and your code are the ones getting featured. That's always the bar.

 

☀️ SPF Content This Month

Summer's here, and it shows. Here's some of what you've been posting.

 

 

⭐ Ambassador of the Week Spotlight: Samantha Myers
 
She's getting her second master's degree, working as a nanny, and managing a chronic illness. All at once. So yeah, when people meet Samantha Myers, she's usually not what they expected.
 
But here's the thing about Samantha: her tattoos tell the story her resume doesn't.
Her first tattoo was for her great-grandmother. She'd been drawing the design on her wrist over and over after her grandmother passed until her mom finally agreed to make it permanent. "Right after, I remember feeling so happy that I would always carry my grandmother with me."
 
That instinct to carry people with her never left. Her sleeve is dedicated to family members she's lost. And the last piece to complete it, her hand tattoo, holds her uncle's ashes inside the ink. It's the first thing people see when they meet her. She doesn't treat that as a coincidence.
 
"It's an honor that, on first impression, people are greeted by one of the people who influenced me most in life."
 
Tattoo care, for Samantha, fits naturally into that same mindset. "Caring for my tattoos is like adding to the investment I made when I got them." Mad Rabbit is part of that daily routine. A small, consistent act of protecting something that matters.
 
And if you're curious how she met her husband? Tattoo community, obviously. "Tale as old as time. The front desk girl falls for the apprentice."

📲 IG: @the_girl_with_the_donut_tattoo
💬 Code: DONUTGIRL

 

 

Want to be featured?
The Get Featured challenge is live in your dashboard. Take a few minutes to answer thoughtfully. The more context you share, the better we can spotlight you.

 

May Challenges 🌼
 
Two new ones this month. Both are easy wins.
 
🆕 Submit Any Mad Rabbit Post
Already posted Mad Rabbit content that didn't fit another challenge? Submit it here. Feed posts, Reels, TikToks — anything where the product is visible, your code is in the caption or bio, and the post is from this month. One rule: don't resubmit something you've already entered elsewhere.
 
Tag @madrabbit, use #MadRabbitAmbassador, and submit through your dashboard.
 
🆕 Bring Your Crew
You know someone with tattoos who already uses this stuff. Text them your invite link. When they sign up and complete one challenge, they get 100 points, and you get 250. Three people in, and that's 750 points.
 
You're not convincing anyone of anything. You're just making sure they apply through your link instead of finding it on their own.
 
Evergreen + Sandalwood challenges are still live in your dashboard — Tattoo Ritual, Scent Story, Texture Test, Code to Bio, all of it.
 
 
What do you want to see in June? Reply to this email or drop it in Discord.

 

Tattoo Word Search 🔎
 
Pinch to zoom if you're on your phone. Screenshot it, solve it, upload to the dashboard. Quick points, quick win.

 

 

Where to Focus Right Now
 
Four things. Do at least one before Monday.
 
→ Post one thing about the Memorial Day sale this weekend. Mad Rabbit is running 10–15% off through Sunday. Your code beats it. A quick Story saying "my code saves you more than the sale" is the entire pitch. People are already shopping. Just redirect them to your link.
 
→ Check your bio right now. Is your code there? Spelled right? Link working? This takes 30 seconds. This weekend, there will be more traffic to the site than in a normal week. If your code isn't findable, those sales go to the public discount instead of your commission.

→ Submit that Mad Rabbit post you already made. The new catch-all challenge exists for exactly this. If you posted something and never submitted it, go do it now. If it's not submitted, we can't track it, feature it, or reward it.
 
→ Invite one person to Bring Your Crew. Think of the friend who already uses Mad Rabbit. Text them your invite link. 250 points when they sign up and complete a challenge. Three friends = 750 points.

Join the discussion

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