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Newsletter 103

Wednesday, August 12, 2026

Everything you need, plus the one thing you didn't know was coming.


If you collected the letters from last edition, you already know what this one's about: TAG DROP.

MAD AIR is live, while supplies last. It's a limited-edition travel tag, designed by JT, one of your own. JT runs JTW Design out of Oklahoma, making wood, resin, and acrylic signs, wall art, cutting boards- the kind of handmade work you'd actually pay for on its own. Give him a follow at @jtweigel. The Tattoo Lovers' Kit isn't new; you already know it, but right now every one sold through your code ships with JT's tag attached. Free for them, 20% off with your code, 20% commission for you. Quantities on the tag are genuinely limited; once they're gone, they're gone.


We're also considering putting a small number of these into the rewards shop for points redemption, but only if enough of you actually want one; supplies are too tight to stock it by default. If you'd take a tag over the usual reward, just reply to this email and say so. First replies get first dibs if we move forward with it.

Quick Refresher: How Your Code Actually Works

Worth spelling out this cycle, since Commission Class and Tag Drop only pay off if it's clear. Your code gets your audience 20% off, and pays you 20% commission on anything they buy with it. You have two versions of this: the code itself, which works anywhere you can type it into a caption, and a link that auto-applies the same code with nothing for them to type. The link is the better move for your bio and for Stories, link stickers specifically. Both live in your dashboard. Grab the current one before you post; don't work off a saved link from a few months back.


Where Commissions Are Coming From 💰
 
Top SKUs right now: Lovers’ Kit, Intro Kit, Everything Kit

Biggest order this cycle: Jens, a $165.39 cart with $41.35 landing straight in his pocket. Look at what's actually in it, though: he didn't stop at one item; he stacked the Everything Kit and the Lovers' Kit together, plus Delivery Guarantee and carbon-neutral shipping. Full carts are where the real commission lives, not single-item orders.

If you need the pitch in one line, the Lovers' Kit already covers the whole routine on its own, so you're not upselling anything to make the sale worth it. Right now, it also ships with the tag nobody else can get once supplies run out. Free gift for them, 20% off with your code, 20% commission for you, no extra convincing required.

Top earners this cycle: Jens, Brad, Abdul, Cole, Roberto.

Two names on the Pro side this cycle: Ashley Duncan, moving Intro Kits, and Andrew Craig, stocking up on Glide. If you're a licensed or sponsored artist, your code gets clients 5% off and pays you 5% commission on madrabbitpro.com.


Post Highlights 🤳
 
⭐ Top Ambassador Submissions:
 
Taylor's care package shoutout for her half sleeve is the kind of post that makes aftercare look like it's actually part of the routine, not an afterthought. (Kit's In, Show It Off) →

Melanie turned "how many likes until I get tattooed again" into a full pitch for everything sitting in her Mad Rabbit bag. (Kit's In, Show It Off) →

Anthony took his ink from city streets to actual mountain peaks for this one. (X Marks the Spot) →

Caitlin's Philly weekend proved the travel bag earns its keep; Replenish Lotion never leaves her carry-on. (Proof of Travel) →

Ivy's international deaf symbol tattoo turned into real friendships with other deaf and hard-of-hearing people who found her because of it. Worth the full read. (The Tattoo You Almost Didn't Get) →

Hallie's biggest piece of advice has nothing to do with products: get comfortable with your artist first, and everything else follows. (What I Wish I Knew) →
 

🎨 Top Ambassador Artist Submissions: 
 
Blake's large vase piece on the leg is the kind of healed shot that makes people ask who did it. (Tattoo Wash Reveal) →

Arrian keeps it simple: take care of your tattoos. (Soothing Gel Swipe) →

Jorge's clients fly in from other states for appointments, so travel-proof aftercare isn't optional for him; it's the whole job. (Fresh Ink, Ready to Travel) →

Brianna explains why a tattoo you've had for six years can suddenly get itchy out of nowhere. Spoiler: it's not your artist's fault. (Soothing Gel Swipe) →

William works both sides of the counter: Pro Glide behind the chair, and the Lovers' Kit in his own bag. One post, two audiences. (Commission Class) →


🖤 Top Sponsored Artist Submissions: 








Ambassador of the Week: Michael Pilato ⭐


Thirty-five. That's how old Michael was before he got his first tattoo, which, for someone this deep into black and grey, Skinny Puppy album art, and Japanese pieces now, is almost hard to believe.

His actual first was a favor: a small skull wearing headphones, done by a friend practicing his sixth ever tattoo (that friend now tattoos out of Florida). The one he counts as his real start is the geisha holding a koi he brought to Kings Avenue in NY, where Frankie Carraccioli took the idea and made it his own. "The feeling of absolute shock and relief of what finally getting a half sleeve that was as professional as you can get, it still shocked me." Frankie kept going, and it became a full sleeve.

His right arm sleeve carries the most weight for him these days. He got it mid-breakup, and learning more about the Japanese art behind it along the way, it became proof he'd gotten through something genuinely hard.

On aftercare, he's direct about what changed things for him. "When I discovered the Repair Gel, it was a game changer. I've never had a product work so fast with no issue of bad itch and really bad shedding. I use it for any tattoo I get now without question." The Balm stays in rotation too, since it keeps pieces looking sharp longer and his skin feeling smooth.

Connection is the part he keeps coming back to. "I get comments all the time, people asking who were my artists, where do they work. I'm always shouting out my artists as much as possible, they are the legends who created the masterpieces I get to wear on my body every day."

Give @mvpilato a follow, he's still shouting out artists in every caption. Code MVPBASS gets you into the same routine that's never let him down.


📲 IG: @mvpilato 🛒 Code: MVPBASS

Ambassadors who get featured have at least one sale, one challenge completion, and have filled out the "Get Featured: Ambassador Spotlight Submission" questionnaire in their dashboard.


Challenges 📅

All five are open right now. No purchase, no plane ticket, no owning the tag required; pick whichever fits what you're already posting. Posting to Stories or your bio instead of a caption? Use your link instead of your code, same discount, already applied, nothing for them to type.

Two of the challenges below come with ready-to-post captions. Swap in your own code where it says YOUR CODE before you post; they won't work for you (or pay you) with someone else's.

🏷️ Tag Drop

The free Travel Tag is live, while supplies last. Every Lovers' Kit sold with your code ships with one right now; that's their gift and your commission. Swipe (swap in your code first): "Free limited-edition Travel Tag with any Tattoo Lovers' Kit right now, plus 20% off with my code YOUR CODE. Starting now, while supplies last." Submit Your Post

💸 Commission Class

Someone in your life is traveling this summer; tell all of them at once. One post beats singling somebody out anyway. Swipe (swap in your code first): "Traveling this summer? This is what's coming with me. Use my code YOUR CODE for 20% off the Tattoo Lovers' Kit." Submit Your Post

✈️ Proof of Travel

Post a photo of any tattoo next to anything travel: a suitcase, a boarding pass, a passport, a postcard. No trip required. Show Us Your Travel Proof

📍 X Marks the Spot

A photo with your tattoo, or a Mad Rabbit product, at a landmark. Doesn't have to be exotic; your town's welcome sign counts. Show Us Your Landmark

🧪 Trip-Proof Your Ink

Sun, chlorine, and recycled airplane air are coming for your ink. Two minutes, no posting required, just take the quiz and see how you stack up. Take the 2-minute Quiz


JT's Tag Was First. Yours Could Be Next.

JT designed the tag you just read about. If you make things yourself- paint, sew, print, weld, whatever it is- and want to see your own work become the next reward in the shop, tell us.

Join the discussion

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